Basic Concepts and Techniques of Human Resources Term Paper - 1

Basic Concepts and Techniques of Human Resources - Term Paper Example The major objective of the company is to develop as the topmost choice for the customers gaining the fame of being the best place for spending leisure time. A few of the business principles considered by the company concentrates on delivering superior quality service, value as well as cleanliness to every individual customers, offering various opportunities to its working people in terms of reward and performing the worldwide business operations ethically (McDonald’s, 2012). Purpose of the Paper The purpose of this particular paper is to identify the required skills for a specific job position, i.e. Shift Manager which McDonald’s is seeking to fill. Moreover, the selection as well as the recruitment procedure of the aforementioned job position in the company will be taken into concern in terms of job analysis outcomes. Various aspects which include the overview along with the business context of McDonald’s will also be portrayed in the discussion. Strengths & Wea knesses One of the imperative strengths of McDonald’s lies in the fact that it holds a strong worldwide presence in the foodservice retailing industry. The company is recognized to be among the market leaders both in the international as well as in the domestic business environments. Moreover, the company has a powerful portfolio of real estate. In this regard, it has been viewed that the various business outlets of the company are located in such areas which are highly acknowledged for simplicity of access, traffic volume and visibility. The company generated much of its sales with the virtues of its brand recognition creating crucial business opportunities for its future developments. The company have also adopted aggressive market planning which ultimately assists to capture the fiercely competitive worldwide business market by a considerable level (Orji, Bao, Zino & Philippis, 2005). Apart from the strengths, the company also holds a few major weaknesses. The most apparen t weak-point of the company can be observed as its operating income which is quite low in few of its stores especially in Canada and Europe. Moreover, the other weaknesses of the company include issues regarding the quality of the products, huge rate of turnover of the working personnel and lack of product development (Scribd Inc., 2012). McDonald’s has over 33,000 restaurants worldwide engaging approximately 1.7 million employees within the entire company structure. In this regard, about 80% of the restaurants are franchised (McDonald’s, 2012). On the basis of the aforementioned grounds as well as the increasing preferences of the customers regarding fast food, it can be stated that there lies a broader possibility for the company to flourish in future while operating its business functions worldwide. Section 2 Job Analysis A successful shift manager is likely to play the fundamental role in assisting different business organizations or companies such as McDonald†™s in important areas of planning, directing as well as coordinating regular business activities which are entirely associated with the operational functions of any retail store. A shift manager also leads the working staffs of the retail stores towards the completion of production goals ensuring